If you look through the content on your website right now, how much of it is outdated? How many of your blog posts are from last year or even further back? As time goes on, your website’s content can start to feel stale.
One way to combat this is to simply create new content. But is that always the best solution? Or are there benefits to refreshing old content as well? Let’s take a look at both options and see what might work best for your website. What is the best way to keep your website’s content fresh?
Refreshing Old Content
To start, how does refreshing old content work? This can mean a few different things, but generally, it means updating the content to make it more relevant. This could involve changing some of the information to reflect new developments, adding new photos or videos, or simply rewriting sections to make them more engaging.
There are a few benefits to refreshing old content. For one, it can help improve your website’s SEO. If you change the title of a blog post to reflect a new keyword you’re targeting, for example, you may see a bump in traffic from search engines. Additionally, it can help to keep people coming back to your site. If they see that you’re regularly updating your content, they’ll be more likely to check back frequently.
However, there are also a few drawbacks to refreshing old content. For one, it can be time-consuming. If you have a lot of content on your site, it can take a while to go through and update everything. Furthermore, it’s important to make sure that you don’t accidentally delete any important information when you’re updating your content. While trying to update content, you might delete a section of an article that was evergreen and still attracting thousands of clicks.
Finally, if you’re not careful, you may end up with duplicate content on your site, which can hurt your SEO. So, if you do decide to refresh old content, be sure to check for duplicate content before you publish anything.
Creating New Content
On the other hand, will SEO services recommend creating new content rather than refreshing old content? It can be a lot of work to create new content, and it may not seem worth it if you already have a lot of content on your site. However, there are some benefits to creating new content.
One benefit of creating new content is that you can target new keywords that you weren’t able to target before; this can help you attract new visitors to your site and improve your SEO.
Another benefit of creating new content is that it shows search engines that your site is active and up to date, which can help your site rank higher in search results. With new content constantly going live on your site, it’s also more likely that people will link to your content, which can help improve your SEO even further.
What’s more, some people just prefer to start from scratch when creating content; it can be more fun and satisfying to create something completely new than to revise something that already exists. When you’re working around pre-existing content, you can sometimes feel restricted and a little fenced in.
If you choose to create new content, what should you do with older content? You can delete it, but that might not be the best idea. If people have already linked to your old content, then deleting it could result in broken links, which can hurt your SEO. You could also leave it as is and just add new content alongside it, but that might make your website seem disorganized.
Instead, the best solution is to create redirect links from your old pages to your new ones. That way, people who try to access your old content will be automatically redirected to your new and rather than outdated content. Good luck!
