Whether you’re trying to raise awareness about your blockchain project or just want to make your project more visible to the mainstream, a crypto PR agency can help you reach your goals. While traditional media outlets are prone to focus on negative news, a blockchain PR agency will be able to tell the full story for you. The agency can also create a strategy to promote the good things happening in the crypto world. Here’s a look at how to get the most out of a crypto PR agency.
Before hiring a crypto PR agency, make a short list of the types of content you want to distribute. Make sure to know exactly what your audience is looking for. Whether you want to focus on the news media or your own website, clear objectives will help your agency reach the right audience. Some agencies are more focused on one particular type of content than others, so be sure to choose the right one for your company. For example, a B2B tech PR agency might specialize in blockchain companies, while a cryptocurrency PR agency may focus on a different type.
When looking for a crypto PR agency, make sure you hire an agency with experience in the field. Companies like Coinbound have experience working with some of the biggest names in the crypto industry. They also have extensive experience working with journalists and publishers. Their team is composed of individuals with a diverse set of backgrounds, so you can rest assured that they have the expertise to help you build your brand. These are just a few of the many advantages that a crypto PR agency can bring to your company.
If you want to hire a blockchain PR agency, make sure to look for reviews. Although agency websites often display customer reviews, you can look for reviews on external sites such as TrustPilot and Google Search tools. Type in “agency name + review” to find results. While these reviews aren’t entirely accurate, they can help convince you of the agency’s quality. You can also use social proof to convince potential clients to hire a blockchain PR agency.
A cryptocurrency PR agency should also have a strong knowledge of localization. While this is not as easy as getting a Forbes article published, localization can boost brand awareness and authority. With the right strategies, your project can be well-received and gain maximum exposure for your blockchain-based business. Often, it’s impossible to measure KPIs in PR campaigns due to the time constraints and the number of social media channels involved.
The main job of a crypto PR agency is to get coverage for its clients. They have a wide range of contacts in the media and know how to pitch the perfect story to journalists. They can also speak with outside experts to increase the credibility of your crypto project. While you can’t get coverage through your own efforts, a PR agency can help. This way, you can win over your target audience while securing positive press coverage.