Custom Sticker Packaging: How Your Brand Can Stand Out

In today’s fast-paced world, it is essential for your brand to have a distinct identity to rise above the competition. This can be achieved through branding – a key aspect of success in any business.

Packaging is one way to go about this and custom sticker packaging may be your best bet. Custom stickers are an affordable, easy, and fun way to dress up your packaging and make it truly unique.

There are endless possibilities when it comes to custom sticker packaging: die cut stickers, sticker sheets, and effect materials – the sky’s the limit! If you’re not sure where to start, read through our expert tips on how to make your packaging stand out with custom stickers.

1. Think both sides

Let us start with one that sounds a little clumsy, but can do wonders for your packaging: brand all sides of your product and packaging.

When it comes to product packaging, we typically focus on the front. We put all our energy into that perfect product label. But what about the rest of your packaging? 

While it might seem frivolous, it is your chance to stand out from the crowd and ensure that potential buyers get a good look at your product packaging from all angles. This will also aid in the creation of a more visually appealing package.

2. Try a limited edition campaign 

A limited edition campaign can be a very effective way to get your brand noticed and vamp up a specific product range. To draw attention to your campaign, use a holographic vinyl sticker that shimmers and sparkles.

Once your product has been branded as limited edition, let the scarcity principle work its magic. A limited edition indicates that your product is only available for a limited time. This creates a sense of urgency and encourages people to act quickly before they miss out.

3. Use a quality seal

A quality seal is not only a pretty custom vinyl sticker. It communicates high product quality to your customers and re-assures them of your high standards. It can even give your brand an air of legitimacy and trustworthiness.

It is a simple way to make your product look more professional and increase customer confidence. But that is not all: a quality seal is also a blank canvas you can fill with funny quotes or welcoming words, making your customers feel appreciated.

4. Go for an eco-friendly look

Let’s hope sustainability is here to stay. Over 60% of consumers worldwide prefer sustainable products according to this study. So, simplify their next purchase decisions and help the environment by investing in eco-friendly packaging materials.

Even eco-friendly stickers are available to help you make that transition and communicate it to your customers. This is bound to make your product stand out – for all the right reasons.

What are you waiting for? Whether it’s through eco-friendly packaging or a limited edition campaign, try to order stickers from a reputable printing company so you can help you transform your packaging. Which tip is your favorite? Let us know in the comments below.